Cafe Coffee Day founder Siddhartha seeks Rs 8-10k cr valuation from Coca-Cola for his coffee chain


BENGALURU: Cafe Coffee Day founder VG Siddhartha is seeking a valuation of between Rs 8,000 crore and Rs 10,000 crore from Coca-Cola for the coffee chain he set up over two decades ago, according to people directly aware of the development, while also aiming to retain a controlling stake in the business. The US beverages maker is in talks with Siddhartha for a slice of equity in the coffee retailing business headquartered in Bengaluru, as reported by ETon Thursday.




“The promoters are as ..

The group’s coffee business expects to close the year ending March 2020 with sales of about Rs 2,250 crore, according to a senior company executive. The business, which includes some exports of the bean, had revenue of Rs 1,777 crore and Rs 1,814 crore in fiscal year 2018 and 2019, respectively, according to regulatory filings. CCD, set up in August 1996, has grown to include 1,750 stores across India with 60,000 vending machines. It also has outlets across Europe as well as in Malaysia, Nepal a ..

Experts are of the view that for Coca-Cola, an investment in CCD means access to retail outlets nationally. “CCD is the only pan-India coffee retail chain, the rest have not been able to scale to its level,” said Siddharth Khemka, head-retail research, Motilal Oswal Financial Services LtdNSE -0.70 %.

“While Starbucks is doing good, it doesn’t have so many outlets,” Khemka said. “This also would fit with the strategy of Coca-Cola to diversify into other products considering that there i ..

Brand consultant Harish Bijoor reckons the Indian cafĂ© segment will triple in the next decade even by a conservative estimate “going by the way the country is getting to be outdoor-consumption oriented”, he said.

“There is social-ostracism in cola category, and that would be why Coke is looking for a footprint in the staple beverages market,” he added. However, the country is facing a drop in production of quality Arabica beans that has fallen from 1,20,000 tonnes five years ago to 95,000 tonnes in 2019, according to official data.

Siddhartha, an early investor in mid-tier IT services firm MindtreeNSE -1.95 % sold the 20.4% stake held by him and his associates to L&T at Rs 980 per share, ear ..


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